Dear friend,
This is my 50th email.
That feels good.
Thank you for being here.
I’m currently in the Bay Area.
Everything moves super fast.
Ideas everywhere, new things being built, everybody pitching something.
You start feeling like everything already exists.
And that’s exactly why this matters.
I’ve been thinking about ideas.
It’s interesting how attached people get to them.
Sometimes even delusional about it, protecting them as if that’s the most valuable thing they have, arguing over who had it first. It’s just ridiculous.
I’ve been there too.
I’ve had people tell me I took their idea.
And I’ve had people take mine.
But over time, as I raised my awareness, something became crystal clear: Ideas are cheap.
They’re everywhere. Most of them are just a mix of what you’ve seen, heard, and experienced.
Think about it – as you’re pitching your idea, there are probably dozens, if not hundreds of people out there with the same notion.
So the idea itself?
It’s not the edge.
You are the edge.
Your perspective. Your taste (very underrated).
The way you see things and most importantly, the way you execute.
That’s the part that can’t be copied.
So the bet is simple.
You bet on yourself.
Not on the idea.
Stop worrying if someone already thought of it.
Take what you have, run it through your lens, put it out, and iterate.
That’s where the leverage is.
Because in the long run, it’s not about the idea.
It’s about how you deliver yourself through that idea.
This Week’s Cue to Pause:
Am I betting on the idea, or on myself?
Truly yours, this moment.
Armando