Dear friend,
You are late.
Everyone is using AI. Everyone is moving faster. Everyone is killing it with their company. Everyone is doing better.
You don’t believe me?
Good.
You shouldn’t.
Because we both know it’s not true.
First of all, most of what we see is exaggerated and/or fake.
And even when it’s real, we rarely see the full picture.
Everywhere you look, it’s either negative news or over-the-top success stories. Funny enough, both are often selling you the same thing.
Anxiety.
And the price is high.
Your health, clarity and peace.
So let’s talk about urgency.
That feeling that you need to do something now. That you are behind. That if you don’t act immediately, you’ll miss the thing that was supposed to change everything.
I know that feeling very well.
When it shows up, I like to do something simple. I play the whole movie forward.
Let’s say I get the thing, milestone, deal, whatever it is.
Then I ask myself:
What happens next?
And usually, that’s where the illusion starts breaking.
I realize I wasn’t actually chasing the thing.
I was chasing the feeling behind the thing.
Relief. Freedom. Safety. Recognition. Peace. Whatever it is.
And then comes the important part.
That feeling is usually much closer than we think.
Not always fully and not perfectly but enough to realize that I don’t need to let fake urgency hijack my day.
That’s why you don’t let it get to you because it’s a trap.
Urgency makes you believe that everything depends on this next move.
Most of the time, the truly urgent things are much simpler.
Get your health back.
Spend time with the people you love.
Protect your mind.
Do the work at your pace.
Everything else can probably wait.
One Line to Carry With You
Most urgency is just anxiety pretending to be important.
Truly yours, this moment.
Armando